campus sonar | Introducing Campus Sonar

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campus sonar*******Campus Sonar is one of the best decisions our communications team has ever made. The information, data, and insights Campus Sonar provides in real time are immediately applicable and add real value to .Michelle builds, manages, and creates content that aligns with the Campus Sonar brand. Michelle works with the entire team to understand our audiences’ needs and provide .Campus Sonar launched as a small start-up in 2017. Campus Sonar is a division of Northstar Education Services, LLC, an affiliate of Ascendium Education Group, an .

Last year, Campus Sonar analyzed more than 13,000 online mentions about how individuals think and feel about the value of higher education. It’s like a 24/7 focus group . In Campus Sonar’s latest industry trends report on “ Rebuilding Trust in Higher Ed ,” we explored the gap between trust and value to understand what audiences .campus sonar In Campus Sonar’s latest industry trends report on “ Rebuilding Trust in Higher Ed ,” we explored the gap between trust and value to understand what audiences .Campus Sonar helps colleges and universities listen to and understand their online conversation, brand, and audience. Learn how social listening can inform your content .Learn how to approach social media strategically and persuade your bosses of its value with this comprehensive guide by Campus Sonar CEO Liz Gross and experts. Sign up for the monthly training series or get .

The latest posts from @CampusSonarPlaybook: How Athletics Drives Brand Value. Insights into how athletics drives conversation, and data and takeaways to leverage the opportunity and create a cohesive brand .

Campus Sonar Founder and CEO Liz Gross likes to say that social listening is an always-on focus group that can help us answer almost any question at any time. Manual Social Listening Manual social listening is using free or freemium tools like the search functionality built into Twitter or Reddit to find plain text mentions of your campus that .

Playbook: How Athletics Drives Brand Value. Insights into how athletics drives conversation, and data and takeaways to leverage the opportunity and create a cohesive brand strategy. Get the playbook. Resources to help campuses expand their strategy, research, and best practices to strengthen and align their messaging. Whether this is a position you can hire onto your team or you partner with us at Campus Sonar, here are the top seven reasons why human analysts are critical to performing relevant and strategic social listening, based on the expert work our own analysts perform daily. Humans understand sarcasm. The days of blue text and /s are over.campus sonar Introducing Campus SonarSocial listening is more than a point-in-time service, it’s the ongoing analysis and context that allows you to better understand your baseline conversation and create personal benchmarks, track seasonal changes, evaluate the effects of crises, and measure the impact of new campaigns. There’s a lot of conversation about higher ed.

For Business Development or Marketing inquiries, please contact Liz Gross. For Client Services inquiries, please contact Amber Sandall. We'll update this page as current openings become available. Find a career in research, sales, marketing, or client relationships on a forward-thinking social listening agency for higher education.Campus Sonar. 238 likes. We partner with higher ed campuses, empowering them to align insights and data with campus goals. Prioritize relational engagement over algorithms to leverage earned conversation and drive positive sentiment. In the quest to leverage social media to engage students and build campus brands, most marketing and enrollment teams focus on platforms—specifically the small slice of the platforms where they can stake their claim .When you’re in the midst of a crisis, you can use social listening to monitor the issue in real time to inform your PR response, ensure campus safety, and mitigate brand impact. Social media crisis communications can anchor your key messaging and calm the masses or become the weakest (very public) link in your external communication and . Campus Sonar August 24, 2022 6:00:00 AM CDT A journey map is one of the most helpful tools you can build to inform your marketing and communications strategy. In a business context, a journey map outlines the process a customer goes through—from their initial encounter with a brand, to purchase, and ultimately to loyalty and advocacy.

Campus Sonar: As you explored Campus Sonar, what were some of the most influential differentiators in making the switch? McBride: The difference between buying software and partnering with an agency was really important. We liked the idea of a dedicated analyst who could build the dashboards for us and handle the nitty gritty code .

Campus Sonar's free publications are created by higher ed experts to help the industry understand the social listening—what it is and how to use it. . Explore some common campus goals and how social listening can help you achieve them. Examining the Twitter Influence of Campus Executives.

Implement Social Listening Strategy on Your Campus. If you're new to social listening in higher education—or even if you've done some conversation analysis—you'll find tips and information you can immediately put to use. The Higher Ed Social Listening Handbook is your go-to resource for everything related to social listening in higher .

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campus sonar|Introducing Campus Sonar